UV Full Color Standard Postcards 4" x 6" (4/4)

Postcards are the most effective form of direct mail and there are many uses for postcards these days. The traditional postcards have been transformed into mini marketing vehicles to get your message across efficiently and serve as a lasting reminder of the marketing message delivered. Printed postcards are alive! and you can target your marketing and still maintain a tight budget!

Nowadays that our digital marketing space is over-saturated, consumers have began flocking and responding to print and direct marketing (i.e. postcards). According to a Direct Marketing Association (DMA) research, the 79% of consumers act on a brand's direct mail piece immediately, while 56% found printed material to be the most trustworthy of media channels currently. Another study shows that 73% of U.S. consumers say they prefer direct mail for brand communications because they can read the information at their convenience. ExactTarget’s 2012 Channel Preference Study found more than half (57%) of young people (millenials) have made a purchase as a result of a direct mail offer.

Translation:  Print is still relevant. Direct mail campaigns are delivering better overall response than digital channels. Your business might be missing an opportunity if not using traditional print and direct marketing into your marketing campaigns.

There's absolutely no limit to how you and your business can use postcards to motivate growth and recognition.